Marketing Manager - Index Provider
Selby Jennings is leading the search for a Marketing Manager on behalf of a prominent Index & Benchmarking provider. This role is pivotal in driving the company's marketing strategies and initiatives. The successful candidate will be responsible for creating and implementing comprehensive marketing campaigns, coordinating content creation, and strengthening market presence through events and partnerships. Your efforts will be crucial in promoting the company's products and services to institutional investors, asset managers, and other market stakeholders.
Key Responsibilities:
- Design and implement comprehensive marketing campaigns tailored to institutional investors, asset managers, and other market stakeholders to drive awareness and adoption of the company's products.
- Collaborate with internal teams to ensure marketing initiatives align with business objectives.
- Work with internal subject matter experts to produce high-quality materials such as brochures, case studies, newsletters, and white papers to promote the company's products.
- Manage digital marketing efforts, including the website, social media, SEO/SEM, email campaigns, and analytics to maximize reach, audience engagement, and lead generation.
- Organize and manage participation in industry conferences, webinars, and events to build the company's brand visibility.
- Establish relationships with journalists, media outlets, publications, and trade associations within the private equity and infrastructure investment industry.
Requirements:
- Post-graduate degree in marketing or communication.
- 5+ years of experience in marketing within the financial industry, preferably with an index or data provider.
- Proven expertise in implementing marketing strategies and campaigns, especially through social media and webinars.
- Exceptional proficiency in digital marketing tools (e.g., SEO, SEM), web and content creation tools (graphic, audio, and video), and office software suites.
- Solid communication and writing skills.
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