Investment Content Writer
A Global Investment Manager with $200bn in AUM is seeking an experienced writer to join their team as an Investment Content Writer. This individual will help the firm in crafting compelling language for marketing materials, long/short form articles, and digital content. Apart from creating content, they will be vital in collaborating between the marketing team and the investment product leaders.
Key Responsibilities:
- Craft diverse content: articles, whitepapers, videos, podcasts, sales materials, presentations, and social media posts.
- Collaborate with investment, product, and distribution teams to gather insights and create compelling content.
- Develop and execute content marketing strategies aligned with business goals and target audiences.
- Generate innovative ideas for materials that highlight our unique product messages.
- Build strong relationships with fund managers and compliance teams to ensure smooth content delivery.
- Ensure all content aligns with our brand voice and messaging guidelines.
- Tailor messages for different regions and audiences to support global content needs.
- Work with PR partners to draft byline articles and commentary for various regions.
- Manage multiple projects simultaneously, ensuring timely and high-quality output.
- Analyze content performance metrics and recommend improvements.
- Edit external communications to ensure they meet style guidelines.
- Communicate content plans and results to stakeholders, ensuring alignment with business goals.
- Stay updated on industry trends to identify opportunities for differentiation.
Qualifications:
- 7+ years of experience in content marketing and investment writing.
- At least 5 years in Investment Management or related financial services.
- Strong understanding of financial markets, investment products, and economic concepts.
- Experience marketing equity, fixed income, and/or alternative credit asset classes.
- Ability to create content in various formats (samples may be requested).
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